Our Story

"Envision a journey that not only stamps your passport but also enriches your soul, providing a personalized, culturally immersive, and seamlessly coordinated experience that evokes the comfort of home in an entirely new place."

The Beginning

Aurelle was founded on the understanding that the most meaningful travel experiences arise from authentic connections with places and people, rather than merely completing a checklist of tourist attractions. Many travelers rush from one landmark to another, documenting their presence without engaging with the stories each site offers. Our purpose is to transform travel by integrating cultural understanding and personal growth into every journey. Our mission is to empower travelers to move beyond convenience and cultivate a deeper appreciation for the cultural richness they encounter.

Our founders, experienced travelers, encountered the limitations of impersonal group tours but also discovered the unique value of local, authentic experiences. Motivated by these insights, they established a travel curation service that combines the convenience of professional planning with genuine insider knowledge, ensuring both personalization and efficiency. Through our extensive network, we provide travelers with exclusive opportunities such as private sunrise tours and artisanal workshops, while saving an average of 15 hours of planning per trip. This approach differentiates us from traditional luxury travel agents by integrating local expertise with the precision of advanced planning.

Our Philosophy

Every journey we design reflects three core principles:

Insider Access

We do more than arrange accommodations; we facilitate transformative experiences. Consider the quiet of a gallery at dawn, the subtle echo of footsteps during a private museum tour before public hours. Savor the aromas from a chef's wood-fired oven during an intimate dinner in a culinary artisan's home, with the sound of the fire accompanying the host's stories. Experience the gentle light of sunrise while meditating in an ancient temple, accompanied by the distant sound of a bell in tranquil silence. Such moments elevate travel from a simple trip to a meaningful journey.

Local Connections

Our network is built upon decades-long relationships with guides, artisans, chefs, and cultural custodians worldwide. We have partnered with over 200 artisans, with many collaborations extending beyond 30 years. These individuals are not merely vendors; they are trusted friends who share their expertise and culture with our travelers.

For example, Luca, a master artisan from Florence, has dedicated more than three decades to perfecting his craft in leatherworking. His passion is evident in his eagerness to share the history and stories behind each creation with our guests. Luca's workshop serves as a gateway to the essence of Florentine culture, where guests are welcomed with genuine warmth and friendship.

More than 75% of our guests return to experience these authentic connections, underscoring the depth and credibility of our network.

Meticulous Care

Every aspect, from the quality of linens to the precise timing of transfers, is meticulously planned. We anticipate needs that travelers may not have considered, ensuring seamless and effortless experiences. For example, a handwritten pillow menu may be provided to accommodate individual preferences, or a real-time concierge may be available to assist at any moment. These thoughtful details enhance the sense of luxury and reinforce trust in our dedication to exceptional service.

Our Promise

Travelers with Aurelle are regarded not merely as clients but as guests within an extended global family. We are committed to attentive listening, thoughtful planning, and delivering experiences that surpass expectations. Most importantly, we strive to facilitate the discovery of not only new destinations but also new perspectives.

Ready to Begin?

Let us craft a journey that reflects your unique vision of travel.

Plan Your Journey